The appropriate color choice for the design of a website is not an easy task at all, and it is one of the hardest decisions. Your website color will create a visual impact on your future visitors. It is generally advisable to select between three and five colors at maximum for the graphic design of the website.

Internet users, like consumers in the large stores such as supermarkets, hypermarkets or department stores, are susceptible of being influenced by the color, the same way that they are also influenced by music, or the provision of products in marketing strategy.

The right choice of color is based on the target audience that will address the business, this is very important to continue a study of consumer preferences. If the intention is to generate large sales from the website, you must give the project to a team that is responsible for generating the image on your visitors' mind and creating the brand for the business plan.

According to studies of consumer preferences, colors represent phobias, emotions and inclinations of the general public, but also including trends in a particular country, because sometimes these trends are a product of cultural patterns and emotional ..

According to these studies we encountered that the bright colors represents clean, trust and professionalism.

Choice of colors
Ideally, choose three to five colors for a design or a section of the website.

Be careful with the connection of the colors and adjust to the target audience you wish to attract.

Black
It is a color that denotes distinction if it is well combined. However, it is not considered appropriate to use it as background for a website since it reduces the readability. We only suggest to use it only in special situations.

Red
People prone to red are usually outgoing, dynamic and active, very prone to action. Not recommended for a website that except where immediate action and results desired. It diminish its effect with designs that are very carefree and aggressive. As this connotations associated with aggressiveness and retention, some of its applications in web design are: advertise energy drinks, cars, motorcycles, sports and risky activities.

Blue
One of the most used colors in web design, so it can be considered almost institutional provokes people feel relaxed and ready to accept new situations and influences. Ideal for cleaning-related products, and anything directly related to the sea, water, sky and air.

Orange
The orange color is visually stunning, and it is very useful to capture attention and highlight the salient aspects of a web page. Recommended Websites youth  related and young people.

Green
The influence on people is calm. Highly recommended for websites that want to sell products or environmental services, outdoor activities, hiking, gardening.

Violeta
Recommended for the webs of artistic trends, as well as those related to mystical studies.

Yellow
Recommended for sites that develop innovative products and breaking the established standards, this color denotes the intellectual and learning.

Pink
This color is associated with sensitivity and femininity, and perhaps for this reason is used in websites related to women and children.

Conclusion
The Internet users are capable of being influenced by the color. If the intention is to generate large sales from the website, you must give the project to a team that is responsible for generating the image on your visitors' mind and creating the brand for the business plan.